Dear Dove, your tweet on that racially-insensitive ad is not a good enough apology

Dear Dove, your tweet on that racially-insensitive ad is not a good enough apology
No Dove, noooooo.Image: dove screenshotRussians may have had luck advertising on Facebook. Dove, not so much.  SEE ALSO: Facebook let advertisers buy ads targeting 'Jew haters' The soap company apologized this week for an ad that showed a black woman removing her brown shirt and revealing a white woman in a lighter shirt underneath.  Lol did this even look right to y'all? I mean your whole team sat down and cleared this bullshit right here? How? pic.twitter.com/WzsZfpkxAr — Musimbwa

How to kill your marketing and profit from its demise

How to kill your marketing and profit from its demise
Times Square at duskImage: Getty ImagesThe authors of "Killing Marketing" say if you don’t evolve, you’ll die “Marketing and innovation produce results,” wrote Peter Drucker, “all the rest are costs.”  Sadly, in a world where over half of all digital advertising—an industry expected to hit $75.6 billion by the close of 2017—won’t be seen by an actual human… that assessment no longer stands. At least not when it comes to marketing. The symptoms are everywhere. Ad blockers, fake traffic,

NFL Ratings Become Entangled in Political Battle With Trump

NFL Ratings Become Entangled in Political Battle With Trump
President Donald Trump has Photographer: Jim Rogash/Getty Images “There will be a lot of attention paid to ratings, and it will be fascinating to see if more people tune into the beginning of games just to see what happens,” said Brian Wieser, an analyst with Pivotal Research Group. With so many forces at play, including viewers’ changing entertainment tastes, “it will be impossible to connect cause and effect.”NFL ratings were down in nine of 13 time periods through the

Heinz channels Pixar in its new Australian ad

Heinz channels Pixar in its new Australian ad
If you're in the business of marketing baked beans, you'll pull out a fair few stops and a large budget to cut through the noise. Heinz has launched their new Australian ad for baked beans, as part of their new ‘Can Size for Every Aussie’ product launch, and it could be mistaken for a Pixar short. SEE ALSO: Google honors 'Mr. Trololo' Eduard Khil with his own lovely doodle video Created over a year, the ad has a rather

Facebook Plans Big Overhaul of Political Ads After Criticism

Facebook Plans Big Overhaul of Political Ads After Criticism
Mark Zuckerberg said in a video on Facebook Thursday. “That’s not what we stand for. The integrity of elections is fundamental to democracy around the world.” Many Facebook ads are bought through a self-service system that doesn’t require interaction with a salesperson, making it harder to know who’s behind a purchase. Zuckerberg said that while it would be impossible to totally eliminate abuse of the system, Facebook can make it much more difficult for bad actors to be effective.

Ivanka Trump Faces Courtroom Showdown Over $785 Sandals

Ivanka Trump Faces Courtroom Showdown Over $785 Sandals
Edgardo Osorio’s prized sandals sit on a glass shelf inside his Madison Avenue boutique under zebra-striped arches and golden chandeliers. The shoes have skinny heels, frills, and a tassel dangling from a dainty ankle strap that weaves up the leg. These days, they’re available in all kinds of colors and materials, but their signature suede style comes in a bold lipstick red.Osorio, the co-founder and creative director of fashion label Aquazzura, calls the sandal one of his most iconic creations. Coveted by celebrities and fashion bloggers alike,