Ikea’s new crib advertisement doubles as a pregnancy test

Expectant mothers can expect a discount on the item.
Image: IKEA Sweden and kestam Holst

Every product here is independently selected by Mashable journalists. If you buy something featured, we may earn an affiliate commission which helps support our work.

In a promotion seemingly straight out of a Nathan For You episode, Ikea just launched a new ad campaign that’s genius, hilarious, and also wonderfully gross.

According to AdWeek, a new print advertisement for the company’s Sundvik crib wants prospective customers to do something a little more than just read it: it wants women to pee on it.

That’s because the ad is actually a pregnancy test. Or rather, it uses the same technology as a pregnancy test strip to reveal whether a woman’s urine indicates that she is pregnant.

If a woman gets that, um, golden ticket, the ad reveals a discount on the crib. So uh, good news: you can save money on your new baby’s new bed! Bad news: you just signed up for the hundreds of thousands of dollars necessary for raising a child. Hooray?

The ad comes from Swedish agency Åkestam Holst, and was created in partnership with Mercene Labs.

More From this publisher : HERE ; This post was curated using : TrendingTraffic

    Recommended Products

  • ConvertProof Pro Yearly Live conversion proof on your offers brings you more sales and more conversions.
  • SpeakEz Agency and Reseller (100 Licenses) Engage more users by adding voice to your web pages. Allow visitors to seamlessly transition from reading your content, into enjoying a captivating narrated audio version they can have read to them at their leisure.
  • eCompare - 50 projects (Main) The Ultimate: 7 Network Affiliate Store Builder with Live Price Comparison
  • 1C Video Matrix Simply the very best Automated Live Stream Video Social Media Posting Software And Marketers Tools