Well, Dove did it again: they managed to piss off a ton of people with one simple advertising campaign. Am I surprised? No. Am I pissed? You bet.
The ad involves a black woman wearing a brown shirt, which she takes off to reveal white skin and a white shirt, which many people are taking to the Internet to call racist.
— BlackGirlMagic (@blackgalsmagic) October 8, 2017
Um, okay??? Dove??? What the fuck?????
I mean, what else are we supposed to think, though? How could anyone actually think this was a good idea?
Dear Dove, I’m never taking off my shirt again.
— Lena Waithe (@LenaWaithe) October 9, 2017
I’ve been using Dove soap for about 2 weeks now and I’m so happy with the results 😍👦🏾👦🏻 pic.twitter.com/1zBtvPvHJO
— Makahl (@Makahlx) October 9, 2017
I LOVE and I am proud of my beautiful, luxurious black skin.
I would NEVER whitewash it off.
The Black Delegation
— Exavier Pope (@exavierpope) October 8, 2017
Historically, soap has been known as a product with racist advertisements — and is it any surprise? In the past, white skin was societally considered more “clean,” which led to some pretty terrible depictions of People of Color.
— Adrienne Warren (@adriennelwarren) October 9, 2017
And it’s not like this is the first time Dove has been under fire for racist advertisements.
One racist ad makes you suspect.
Two racist ads makes you kinda guilty. pic.twitter.com/hAwNCN84h2
— Keith Boykin (@keithboykin) October 8, 2017
Listen to me carefully, Dove: before you put out another advertising campaign, test it in a room full of woke Millennials. They’ll shut this shit down fast.
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