This is why ‘Blade Runner 2049’ is such a box-office flop

This is why ‘Blade Runner 2049’ is such a box-office flop
Blade Runner 2049 is a box office flop, partly because women aren’t interested in watching it. The film earned a disappointing $31.5 million in the U.S. this weekend, well below expectations. Its original production budget was around $150 million, plus advertising expenses. Jeff Goldstein, the Warner Bros. president of domestic distribution, said he was “disappointed” at Blade Runner 2049‘s box office haul. Speaking to the New York Times, he explained, “The real trick now is to expand the audience

Company behind ‘Fearless Girl’ to pay $5 million for allegedly underpaying women

Company behind ‘Fearless Girl’ to pay $5 million for allegedly underpaying women
The parent company of the financial firm behind the viral Fearless Girl statue will pay a total of $5 million to Black and female employees who, the U.S. Department of Labor say, were underpaid compared to their white, male peers. In other words, the feminist symbol—a girl, with her hands on her hips, staring down Wall Street’s Charging Bull sculpture—now stands against the men who commissioned it. According to the U.S. Department of Labor’s Office of Federal Contract Compliance Programs,

Dove under fire for racist Facebook adand weak apology

Dove under fire for racist Facebook adand weak apology
Dove’s latest Facebook ad is leaving many women of color scratching their heads over its blatant racism. Last week, Dove published a three-second GIF depicting three women stripping off their shirts to show another woman underneath. But in one case, a Black woman in a brown shirt takes off her shirt to reveal a white woman in a lighter shirt. Many claim Dove’s ad draws on age-old racist depictions in beauty commercials, where Black people are considered dirty and white

Dominate social media in 2 clicks with done-for-you social media content using Quatomator

Dominate social media in 2 clicks with done-for-you social media content using Quatomator
The fastest 100% automated social media tool ever? Times have changed. There’s so much noise and clutter online, everyone is busy scrolling until someone gets their attention. Visitors would LOVE to buy from you, if you stay in front of them, daily. It’s not a one-time thing anymore and the longer you take to do this, your competitors will gladly take your customer from you. Sales that COULD have been yours! Here’s how you can STOP this from happening… A brand NEW phenomenon that’s laser-focused, short and to the point. A little known

Strava wants to be your social network for fitness

Strava wants to be your social network for fitness
Just keep moving.Image: John Lamparski/Getty Images for Advertising Week New YorkYorkApps, there are too many.  James Quarles would know. The 41-year-old watched Snapchat rise to popularity as he ran Instagram's business from 2014 to 2017. And yet, he decided to leave his job at Facebook earlier this year and move to Strava in the hopes of growing a new social network.  SEE ALSO: This office chair can actually give you a core workout Unlike Instagram, Strava (the Swedish word

Dear Dove, your tweet on that racially-insensitive ad is not a good enough apology

Dear Dove, your tweet on that racially-insensitive ad is not a good enough apology
No Dove, noooooo.Image: dove screenshotRussians may have had luck advertising on Facebook. Dove, not so much.  SEE ALSO: Facebook let advertisers buy ads targeting 'Jew haters' The soap company apologized this week for an ad that showed a black woman removing her brown shirt and revealing a white woman in a lighter shirt underneath.  Lol did this even look right to y'all? I mean your whole team sat down and cleared this bullshit right here? How? pic.twitter.com/WzsZfpkxAr — Musimbwa

5 UK-based companies taking the AdTech world by storm

5 UK-based companies taking the AdTech world by storm
Image: pixabayAdvertisers today know that while content may be king, data is the real belle of the ball. This is where advertising technology — or AdTech — comes into the equation: A rapidly growing industry in the UK and around the globe, AdTech connects the dots between marketing tactics and data on consumer behaviour and the journey through the sales funnel. Salesforce's fourth annual State of Marketing report cites significant growth year over year within the AdTech arena: It

Twitter removes anti-abortion political ad proving, it can fight hate speech if it wants to

Twitter removes anti-abortion political ad proving, it can fight hate speech if it wants to
Rep. Marsha Blackburn during the Republican National ConventionImage: Alex Wong/Getty ImagesUPDATE: Oct. 10, 2017, 6:35 p.m. EDT Twitter has reversed its decision and will now allow the ad to be promoted through its platform. is this some bad-faith self-own so they can tell us they have to remain "hands-off" running their platform? — John Herrman (@jwherrman) October 9, 2017 Rep. Blackburn reportedly shared her grievances on Twitter, but it appears that the tweets have since been removed.  The move

Arnold Schwarzenegger hired to highlight PPI claims deadline – BBC News

Arnold Schwarzenegger hired to highlight PPI claims deadline – BBC News
Millions of people who did not want or need PPI, or could have never made a claim, were mis-sold PPI primarily between 1990 and 2010. The subsequent compensation scheme has revealed it to be the UK's biggest financial mis-selling scandal. Payment Protection Insurance saga £27bn paid in compensation so far £37bn set aside by the major banks Eddie Harrison, from Glasgow, was a freelancer and so did not need the insurance, but was told he could not have had

You Might Start Seeing 3-D Ads On Your Snapchat Lenses, Here’s Why

You Might Start Seeing 3-D Ads On Your Snapchat Lenses, Here’s Why
Snapchat ruled the summer of 2017 when the app introduced the the dancing hot dog lens. You couldn't scroll through someone's Snap story without seeing that little guy somewhere, but you kinda didn't want to, either. That animated dancing 3-D ballpark staple brought a lot of laughs, and people couldn't get enough of it. Snapchat noticed this too, so the company is now providing information about how to get 3-D ads on Snapchat. According to Adweek, Snapchat is looking

Does your job pay less than it did five years ago? – BBC News

Does your job pay less than it did five years ago? – BBC News
Wage stagnation and an ever increasing cost of living have left many people feeling poorer over the last few years.But for some workers skills shortages mean pay has shot up. So is your job on the rise or is it time to explore the market? Try out our calculator, then scroll down to find out the jobs market's winners and losers... Please enable JavaScript to view the salary calculator. Loading sharetools... Salary in £ thousands Image copyright Getty Images

Here’s How To Free Space On Your iPhone For iOS 11 Update, Because You’ll Want To

Here’s How To Free Space On Your iPhone For iOS 11 Update, Because You’ll Want To
On Tuesday, Sept. 19, Apple finally released iOS 11. Chock-full of updates and new features, the new OS is smarter and better than ever. It's also than ever and requires at least 2.1 GB of storage to even download. And if you're anything like me, constantly deleting an app here or there to stop those annoying “Storage Is Almost Full” messages, you're going to want to read up on how to free space on your iPhone before downloading iOS 11.

We’re Finally Getting Some Clues About The New Han Solo Movie & It’s About Time

We’re Finally Getting Some Clues About The New Han Solo Movie & It’s About Time
It's been just over three months since the news Lord and Miller had been unceremoniously dumped from the . We're coming up on three months since Ron Howard took over the production, and has, by some calculations, filmed enough to fill at least half the movie, if not more. But now, as filming under his regime begins to wind down, Howard has now started to reveal new Star Wars' Han Solo movie details on Twitter and Instagram. If you're slightly shocked, don't

Ebay paid UK tax of 1.6m in 2016

Ebay paid UK tax of 1.6m in 2016
The pre-tax profit eBay UK made on its revenues in 2016 was £7.7m, according to the accounts, and it was on this figure that the UK corporation tax was levied.Ebay is a huge international business that makes money mainly from advertisers and the commission on sales made through its auction site.The total revenues of $1.32bn that the parent US business generated from the UK included those from subsidiaries such as the Stubhub ticket exchange and Gumtree classifieds site.Within the

How many of Britain’s national newspapers are for sale? – BBC News

How many of Britain’s national newspapers are for sale? – BBC News
The urgency behind this consolidation is driven not by an over-supplied newspaper market, but the digital revolution. Readers are fleeing online, where the internet has turned general daily news into an almost universally available commodity. As a result, advertisers are following eyeballs into cyberspace. Image copyright PA Image caption David Montgomery: had facilitated merger talks, but now cut out I imagine the phone call in which Simon Fox, CEO of Trinity, told Montgomery he was no longer part of