Google is experimenting with a new type of virtual reality ad that isn’t terrible

June 29, 2017

Google is showcasing its first ever cube-shaped advertisement. The new virtual reality ad format is a three-dimensional shape that will open a video player when tapped or gazed at for a few seconds. It’s not an official product at this point, but rather a mock-up of what a simple non-intrusive ad might look like in a VR environment. The project, called Advr, was conceived within Area 120, Google’s internal incubator…

Read More >>

Trumps Tech Week did not make America great because Trump’s Tech Week was a sham

June 27, 2017

Image: NICHOLAS KAMM/AFP/GETTY It was a full house last week at the White House as President Donald Trump opened his doors to a gaggle of tech CEOs to talk about modernizing the U.S. government. Among the all-star lineup: Apple’s Tim Cook, Amazon’s Jeff Bezos, and Alphabet’s Eric Schmidt. This week, they’re gone. They leave behind desks at departments key to bringing the government into the 21st century that have remained…

Read More >>

How Adobe Got Its Customers Hooked on Subscriptions

June 12, 2017

When Adobe Systems Inc. started the transition from a product-sales model to a Change.org petition demanding the company abandon the scheme. Revenue shrank 8 percent in 2013 and was pretty much flat the next year. There aren’t many doubters today. Adobe’s revenue was just shy of $5.9 billion for the fiscal year ended in November, up from $4 billion in 2013; about 80 percent of that came from subscriptions and other recurring sources. Melissa…

Read More >>

Snapchat snaps startup to help it with location tracking

June 6, 2017

Image: DREW ANGERER/GETTY IMAGES Snap may have lost a bunch of money last quarter, and by a bunch we mean $2.2 billion. But it’s just a young company trying to build a sustainable business modeland that means adding some “creepy” advertising. SEE ALSO: Snapchat’s new ‘limitless’ snaps will change everything Placed, its latest acquisition first reported by GeekWire Monday and confirmed to Mashable by Snap, may help on that mission….

Read More >>

Will Arnett is so overcome with email he’s working with a startup to solve the problem

June 4, 2017

Will Arnett is so over email.Image: Getty Images for Sony Pictures Television Actor Will Arnett has his hands (and voice) in a lot of different projects: a fifth season of Arrested Development is coming soon; his Netflix series Flaked is back this week for a second season; the trailer for Nut Job 2 just came out before its August release;and the Lego Batman movie is now available on Blu-ray and…

Read More >>

Twitter update shares what advertisers are interested in you

May 19, 2017

Image: bloomberg via getty images Twitter just released an update that lets you know who is selling to you and why and gives you the power to stop it. The update, not unlike Facebook’s own, much-more-detailed audience insights, lists your interests and what advertising partners think your interests are, Twitter wrote in a blog post Wednesday. SEE ALSO: Twitter’s search just got a very important update “Today, were announcing a…

Read More >>

Monday Could Bring More Disruptions From Global Cyber-Attack

May 16, 2017

An unrivaled global QuickTake Cybersecurity The malware used a technique purportedly stolen from the U.S. National Security Agency. It affected the U.K.’s National Health Service, Russia’s Ministry of Interior, Germany’s Deutsche Bahn rail system, automakers Nissan Motor Co. and Renault SA, logistics giant FedEx Corp., and other company and hospital computer systems in countries from Eastern Europe to the U.S. and Asia. The hackers used the tool to encrypt files…

Read More >>