Bad ads, coming to a Snapchat near you

July 23, 2017

Image: snapchat screenshot Two minutes. That’s all the time it takes to make a Snapchat ad with the company’s new tool released this week. It used to take months, and for good reason. One of the beauties of advertising on Snapchat, since its debut in early 2015, has been a high bar for quality because the formatmobile, vertical, 10 secondswas so new and the ad itself was so expensive. Now,…

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This course can help you finally figure out how to make money while using Facebook

July 2, 2017

Image: Pixabay Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Let’s be real. After you picked up that fancy diploma, you lost all interest in learning skills that won’t help you earn a higher paycheck. If you work in marketing, you probably already know the importance of Facebook in advertising, building brand awareness, and driving purchases. But nearly anyoneeven marketing neophytescan…

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Microsoft’s mistakes show why Google needs to settle with the EU

July 1, 2017

Image: REX/Shutterstock The European Union (EU) hit Google this week with a huge fine for violating antitrust law in comparison shopping. Google is also currently under investigation by the EU for illegally tying the Android operating system with Google search, on monopolizing advertising, and a couple of other issuesin total five different antitrust investigations. Additionally, several countries, including India, Korea, Russia, and Brazil, are at various stages of investigations of…

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Google is experimenting with a new type of virtual reality ad that isn’t terrible

June 29, 2017

Google is showcasing its first ever cube-shaped advertisement. The new virtual reality ad format is a three-dimensional shape that will open a video player when tapped or gazed at for a few seconds. It’s not an official product at this point, but rather a mock-up of what a simple non-intrusive ad might look like in a VR environment. The project, called Advr, was conceived within Area 120, Google’s internal incubator…

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NYT Cooking launches subscription service

June 29, 2017

Image: NYT Cooking The New York Times can’t live on news alone, so it’s turning to bread. The Times is launching a new subscription service for its cooking vertical, the most recent in a series of experiments into ways to make more money from its existing content. For $5 every four weeks, subscribers get access to NYT Cooking’s database of more than 18,000 recipes as well as premium features including…

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Fitbit will bring wearables to the NBA with brand new sponsorship deal

June 21, 2017

Fitbit enters pro basketball via a new sponsorship deal with the Minnesota Timberwolves.Image: fitbit UPDATE: June 20, 2017, 5:27 p.m. EDT This story was updated to better reflect how the Timberwolves players will use Fitbit’s technology. Fitbit is finally making the leap to the major leagues. Fitbit and the NBA’s Minnesota Timberwolves have signed a deal to make the wearable maker just the seventh jersey patch sponsor in the NBA,…

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College offers courses in becoming a bona fide social media influencer

June 21, 2017

Image: AFP/Getty Images Wanna become an Instagram star? Now, you can get a formal education for that. A university in China is offering courses that are meant to equip students with the skills they need for online fame. SEE ALSO: Instagram influencers are utter nonsense, and Fyre Fest proves it From make-up classes, catwalk practice to dance performances, the Yiwu Industrial and Commercial College (YWICC) near Shanghai says it knows…

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How I transitioned into the freelance economy

June 21, 2017

Image:  Vasylyna Halun/shutterstock Five years ago, I was one year into a salary writing job at a luxury fashion brand when it hit me: I was being grossly overpaid. You read right. I was overpaid. As a writer. In fashion. You can imagine my boss face whenat our monthly review I marched into his office, diligently listed out my responsibilitiesand informed him that I was being overpaid. Through the most…

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How to achieve your summer travel goals without breaking the bank

June 16, 2017

Image: flickr/HAMZA BUTT Sponsored Advertising Content by the Southwest Rapid Rewards Credit Card from Chase We all have responsibilities that need to be accounted for when we’re thinking of planning a summer trip. Whether it’s your rent, your bills, or some other expense that is making you hesitate to book your dream vacation, we can all relate to that travel FOMO. But you don’t have to put a huge dent…

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Snapchat releases new research that says its for close friends

June 13, 2017

Image: snap inc. Snap’s got a message for their haters, naysayers, and short-sellers pointing to their supposedly slowing growth: New users are overrated (especially when our existing users are so engaged). At a time when Snap’s stock is hovering at a disappointingly low $18 while Facebook rolls out copycat product after copycat product, Snap released two new studies on Monday showing who’s using Snapchat, and why that is. SEE ALSO:…

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How Adobe Got Its Customers Hooked on Subscriptions

June 12, 2017

When Adobe Systems Inc. started the transition from a product-sales model to a Change.org petition demanding the company abandon the scheme. Revenue shrank 8 percent in 2013 and was pretty much flat the next year. There aren’t many doubters today. Adobe’s revenue was just shy of $5.9 billion for the fiscal year ended in November, up from $4 billion in 2013; about 80 percent of that came from subscriptions and other recurring sources. Melissa…

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Universities challenged on top 1% advert – BBC News

June 8, 2017

Advertising to students But the advertising watchdog has been examining a complaint about how university rankings are being used in marketing. A description of Reading University as being in the top 1% worldwide had been challenged by a complainant, who said such a figure could not be substantiated and could be misleading. The Advertising Standards Authority says that this has been “informally resolved”, with the university agreeing that it will…

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What does a Facebook Like really mean?

June 7, 2017

Image:  Kay Nietfeld/picture-alliance/dpa/AP Images What’re you saying when you “Like” a story about the Syrian Civil War in your Facebook News Feed? Maybe that you enjoyed reading the story. Or maybe the fact the story’s even being covered in the first place. Or just the idea that whoever posted the article is spreading some kind of awareness. Of course, you could just be expressing your approval for the war in…

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Apple follows Google’s lead with its own ad blocker for Safari

June 6, 2017

Out with the old and in with the new.Image: Stephen Lam/Getty Images Online advertisers bewareApple is coming for you. The company announced on Monday that a new update to its Safari web browser will block autoplay videos. The update will also feature a new security feature that stops ad tracking technology from watching where users go on the web. The announcement comes the week after Google confirmed that it would…

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Snapchat snaps startup to help it with location tracking

June 6, 2017

Image: DREW ANGERER/GETTY IMAGES Snap may have lost a bunch of money last quarter, and by a bunch we mean $2.2 billion. But it’s just a young company trying to build a sustainable business modeland that means adding some “creepy” advertising. SEE ALSO: Snapchat’s new ‘limitless’ snaps will change everything Placed, its latest acquisition first reported by GeekWire Monday and confirmed to Mashable by Snap, may help on that mission….

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NBA star Russell Westbrook returns to Los Angeles in new Samsung ad

June 6, 2017

Oklahoma City Thunder’s Russell Westbrook has had quite the season with his triple-double average in 2016-17. Although it wasn’t quite enough, as his team fell short against the Houston Rockets in the playoffs. In a new ad for Samsung titled Driven, Westbrook takes it back to where it all began, where he grew up in Los Angeles. The ad is of course littered with shots of Samsung products, but also…

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Facebook becomes key tool in parties’ political message – BBC News

June 4, 2017

Mr Cummings said the campaign went through a well-managed process of refining the adverts to make sure they reached the right people at the right moments. “Many big-shot traditional advertising characters told us we were making a huge error,” Mr Cummings has said of that campaign. “They were wrong. It is one of the reasons we won.” Both parties now have units dedicated to using social media to get at…

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MTV adds ‘Cribs’ and ‘Girl Code’ to Snapchat’s roster of TV shows

June 2, 2017

Image: mtv MTV is gearing up to hook a new generation: the Snapchat kids. SEE ALSO: Snapchat’s constant evolution shows it won’t let itself be crushed by Facebook The channel that once defined cool on TV is bringing two of its shows to the teen-heavy app. “Cribs” will premiere June 3 and run every Saturday, and “Girl Code” will launch July 27. MTV’s “Cribs” making a comeback isn’t breaking news….

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DIY meal delivery service Blue Apron is going public

June 2, 2017

Meal delivery service and podcast advertising staple Blue Apron filed to go public on Thursday, marking the start of its journey to become a publicly traded company. In doing so, the company officially revealed its finances for the first time. The subscription service pulled in nearly $800 million last year but lost around $55 million overall. SEE ALSO: It is really hard to be a farm-to-doorstep table food startup Despite…

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Vox could become a better version of Mediumand The Ringer could be its first step

June 1, 2017

Image: Chris Pizzello/Invision/AP Of all the horrible things the internet has brought us, the word “platisher” is among the worst. That’s the word used back in 2013 when Medium first launched. The brainchild of Twitter cofounder Ev Williams, Medium at the time was one of the most beautiful things onlinevery much the opposite of the word used to describe it. The company also launched with some of its own content,…

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